Welcome to Bullseye, Where Gender is Bull!

The sign of our store, promotes gender equality. Our slogan displays the idea that gender is not the basis of our organization of our toys/ products! "Gender is bull!"

At Bullseye you will find toys organized not by gender, but interests. We found that sorting by interests, was the least discriminatory way to display toys in a store. Initially, our team was going to sort the toys based upon age. However, we found that this would discriminate against children who may want to play with a toy in another age range. To further explain our categorization, in the "Character aisle" all characters will be presented here. We would also display a "Dramatic Play" aisle where household items, and props, accessories would all be in one arand not characterized as a "boy" or "girl" item.