In the article, “Miles of Aisles of Sexism” by Sudie Hofman we are given many examples of gender inequality displayed in the toy store aisles. There are many subliminal messages being sent to children in toy’s advertisements, packaging, and positioning of toys in the shopping aisles. There is a major influence on gender roles if you look with a close lens as you browse through toy stores. The contrast between both the “boy” and “girl” aisles are significantly concerning. In the “girl” aisles you will notice many pastel colors of pinks, purples and sparkling glitter packing. Many of these toys imply what the ideal girl/female “should” look like. Some even influence the concept of beauty being powerful with beauty products. Such as toys mirrors, combs, brushes, nail kits, etc. With a focus on beauty, Hofman provides a great example of ideal size/weight, “The shelves are overflowing with Mattel Barbies and endless paraphernalia, including Barbie’s scale, set at one weight: 110 pounds” (H...
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